Post by Administrator on Jun 6, 2002 10:23:45 GMT -5
The Osbournes, America's new first family, are planning a big push at the Licensing Show in Gotham, Tuesday through June 13, betting their wacky MTV rocker reality will play well on sleepwear, dartboards, backpacks and a voice-activated plush bear that yells "I'm the f---ing prince of darkness!," Variety reports.
The family and music merchandiser Signature Network said they already have signed up 55 licensees for more than 300 products and are hoping for retail sales of up to $200 million this year. About $10 million-$15 million of that would flow to the Osbournes, according to traditional formulas.
The family's wealth is steadily increasing. MTV recently agreed to pay them up to a reported $20 million for two more years of the hit series "The Osbournes," a record for the Viacom network.
Signature has been working with Ozzy Osbourne for 20 years and inked a deal to represent the family when the MTV series launched earlier this year. Caps, mugs and T-shirts, which merchandisers use to test consumer waters, are already in music retailers like Sam Goody and Musicland. Hot Topic, Gadzooks, Spencer Gifts, Target and Kmart also will carry Osbourne product, Signature CEO Dell Furano said.
Many of the toys talk ("Shut the f--- up and go to bed" and "I'm not cleaning up the dogs---, I'm a f---ing rock star!"); others are edited for a general audience. Lola the dog just wrapped up a photo shoot for a new calendar. Other merchandise includes action figures, socks and key chains.
"Product ideas are already flowing freely from the brains of twisted souls -- the wilder the better," Furano said.
"We're going to do some crazy s---," Ozzy's wife and manager Sharon Osbourne said in a statement.
The family and music merchandiser Signature Network said they already have signed up 55 licensees for more than 300 products and are hoping for retail sales of up to $200 million this year. About $10 million-$15 million of that would flow to the Osbournes, according to traditional formulas.
The family's wealth is steadily increasing. MTV recently agreed to pay them up to a reported $20 million for two more years of the hit series "The Osbournes," a record for the Viacom network.
Signature has been working with Ozzy Osbourne for 20 years and inked a deal to represent the family when the MTV series launched earlier this year. Caps, mugs and T-shirts, which merchandisers use to test consumer waters, are already in music retailers like Sam Goody and Musicland. Hot Topic, Gadzooks, Spencer Gifts, Target and Kmart also will carry Osbourne product, Signature CEO Dell Furano said.
Many of the toys talk ("Shut the f--- up and go to bed" and "I'm not cleaning up the dogs---, I'm a f---ing rock star!"); others are edited for a general audience. Lola the dog just wrapped up a photo shoot for a new calendar. Other merchandise includes action figures, socks and key chains.
"Product ideas are already flowing freely from the brains of twisted souls -- the wilder the better," Furano said.
"We're going to do some crazy s---," Ozzy's wife and manager Sharon Osbourne said in a statement.